Danella Soeka is the Director of Marketing and Advertising responsible for product marketing, creative development and brand awareness, event planning and logistics as well as content and strategic communications efforts. Soeka brings over 14 years of experience to this role within the hospitality, gaming, higher education and business development industries.
As a creative marketer, and entrepreneur herself, Soeka founded her own marketing consulting company helping startups and small business owners analyze their competitive landscape, create strategic marketing plans, identify partnerships opportunities, and branding initiatives to help her client increase their bottom line. Before her consulting role as Creative Commander, Soeka was the Director of Marketing and Strategic Alliances for a science education company and Director of Marketing and Media Distribution for Governors State University in Illinois.
Soeka’s gaming career started as the Corporate Advertising Supervisor for Empress Casino Hammond and held previous marketing, advertising and communication supervisory roles for Harrah’s Entertainment Corporation, Trump Casino Hotel and Argosy’s Empress Casino Joliet. Soeka was also recruited by senior leadership during four casino acquisitions to open and/or rebrand these Midwest properties.
Soeka earned her Master’s Degree in Communications from Purdue University and a Bachelor’s Degree in Organizational Management from Calumet College of St. Joseph. She currently serves on the Purdue Alumni Board and was previously awarded the United Way Campaign Manager of the Year for two consecutive years. She currently volunteers for the Make-A-Wish Foundation’s Events Committee and “Airport Angel” program. Soeka also received the J.O. Grantham Leadership Award, presented to individuals who have demonstrated strong leadership qualities in the field of education technologies. She has two children and her first grandchild on the way. She loves to socialize with friends and family, plan events, travel and play golf.