March 19-21, 2024, at Agua Caliente Resort Casino Spa Rancho Mirage
Conference Activities include Immersive Experiences that Combine Esports, Virtual Reality, Augmented Reality,
Table Games+
Coachella Valley, CA ( July 11, 2023)-Agua Caliente Casinos, the award-winning premier casino and entertainment
resort in the Coachella Valley with three distinct properties (Agua Caliente Resort Casino Spa Rancho Mirage, Agua
Caliente Palm Springs and Agua Caliente Cathedral City), will host CEC Live! (Casino Esport Conference) in March
2024 at Agua Caliente Resort Casino Spa Rancho Mirage. This three-day ticketed groundbreaking conference is
open to the public. Check ceclive.com for more information on ticket sales. As a leader in gaming innovation, Agua
Caliente Casinos hosts esports and is invested in the future of gaming to offer guests and members the most
modern technology, entertainment, and special events. CEC Live! will include immersive first of its kind experiences
that combine esports, virtual reality, augmented reality, table games, emerging tech and new entertainment to
captivate existing and future casino patrons and conference attendees.
“We are thrilled to partner with Agua Caliente Casinos for CEC Live! 2024,” said Ben Fox, Co-Founder of CEC Live!.
“Agua Caliente Casinos are leading the way in the integration of esports into the casino industry. We are excited to
showcase their progressive approach to this emerging market at our event.”
CEC Live! aims to revolutionize the traditional casino experience by catering to the expectations and desires of the
millennial and gen z generations. Recognizing the evolving demographics and technological advancements, CEC
Live! along with its partners are creating extraordinary environments that entice customers to step away from the
comfort of their homes. The event offers an unparalleled opportunity for visitors to engage with cutting-edge
gaming experiences and seamlessly showcases the fusion of esports and casino entertainment.
Esports and gaming industries have experienced explosive growth in most recent years. An estimated 532 million
fans worldwide watch esports, according to Statista, and this audience is expected to grow nearly 20 percent by
2024. The number of casual gamers has also increased with Newzoo reports showing there are now 2.81 billion
active gamers across the globe
“We are proud to host CEC Live! 2024 at Agua Caliente Casino Rancho Mirage,” said Pearl Aguinaldo, Sr. Director of
Marketing, Agua Caliente Casinos. “This revolutionary event will allow us to not only connect with our esports
guests on a deeper level but keep us ahead of the curve on technology and innovations so we can truly offer
something for every individual. We look forward to welcoming everyone and seeing how this event helps push us
to that next level.”
CEC Live! is set to redefine the boundaries of the casino experience in partnership with Agua Caliente Casinos. This
conference marks a significant milestone in the industry’s evolution. For more information and updates, on CEC
Live! 2024, please go to https://www.ceclive.com
About CEC Live!
CEC Live! is an annual event dedicated to revolutionizing the casino industry by integrating esports, virtual reality,
augmented reality, table games, and new forms of entertainment. Founded by the experienced Fox Brothers, CEC
Live! aims to create a symbiotic partnership between esports and casino venues, offering an immersive and
captivating experience to today’s and tomorrow’s customers.
ABOUT AGUA CALIENTE CASINOS
Agua Caliente Casinos are located in Rancho Mirage, Palm Springs and Cathedral City, CA. Agua Caliente Resort
Casino Spa Rancho Mirage is the only property in California that has been awarded the Forbes Four-Star rating for
three different property venues, with Sunstone Spa earning the Forbes Five-Star award in 2021, the only spa in
California to earn this distinction. The Sunstone Spa also ranked in the top spas in the U.S. and number three in
California by Spas of America’s Top 100 Spas 2021; The Steakhouse is a consecutive winner of the Wine
Spectator Award of Excellence since 2007; and the hotel achieved Forbes Four-Star status.
Collectively, the three properties offer a 16-story, 340-room hotel with resort-style pools and cabanas, three
entertainment venues, Pívat Cigar Lounge, a premier cigar lounge offering live table games and slot machines, 13
diverse dining options, an award-winning, full-service luxury spa and salon, meeting and event venues, and Agua
Caliente Fuel, an expansive fuel station with 750 square feet of gaming machines, a drive-through coffee shop Java
Caliente, and competitive gas prices. Agua Caliente is also home to two nearby championship golf courses: Indian
Canyons North and South.
Agua Caliente Rancho Mirage is also a AAA Four Diamond property and was ranked top 10 for “Best Casino Outside
of Las Vegas” in USA TODAY’s 10 Best Readers’ Choice 2018 travel awards. For more information on Agua Caliente
Casinos, visit www.aguacalientecasinos.com or join the conversation on Instagram @aguacalientecasinos.
